Como’s Baby Shower campaign, I created custom vector illustrations of the zoo’s real baby animals, rendered in the style of a children’s animal program popular at the time. The familiar look made the campaign instantly warm and recognizable, and it helped raise $48,700 on Give to the Max Day.
Como Baby Shower Campaign
Designing a month-long fundraising narrative leading to Give to the Max Day
A Multi-Channel Campaign: HTML Email, Print Newsletter, Fliers, Social Media.
On Give to the Max Day, the campaign raised $48,700 (2014 dollars).
