Once the strategy was finalized, it was time to launch. I helped carry the new identity onto campus through a series of signage projects, including the exterior sign for the Hub and the central arts building for middle and high school, plus a new illustrated campus map now used in onsite wayfinding and on WAB’s website.
WAB’s New Website The website was the first major launch priority, and for good reason. It is the school’s most visible expression and the first touchpoint for prospective families worldwide. I served as art director alongside Finalsite’s web designers, integrating the new brand into the build. That included small illustrations and animations, and a set of repeatable patterns drawn from architectural details around campus: gates, windows, even rooflines. This pattern work later grew into the system formalized in the Brand Guide.
On the strategy side, I initiated an audience toggle for key pages, so each page speaks directly to who is reading it. Parents find what they need to know, and students discover what they want to explore. Student agency matters deeply at WAB, and we wanted to extend it into the school-choice moment itself. Read more in the School ID Case Studies.
